The Ann Arbor and Toronto offices of Q have teamed with Q Wiesbaden in developing a brand strategy for the African Institute for Mathematical Sciences (AIMS). 

The project commenced in November with a brand discovery workshop held at the Kloster Eberbach located in the Rheingau, Germany. Fifteen participants, including Senior Management from South Africa, Senegal, Tanzania, Ghana, the Advancement chapters in the UK, Nordic countries, Canada and Germany, and members of the AIMS-NEI Global Secretariat participated in the workshop. Q led the group through several exercises in exploration of the AIMS brand core, identity, and image.