Peter sketched out the information architecture using UXPin. His mantra throughout the project was “keep it simple.” No hamburger menu, no complex navigation, minimal interactions, just simple design with a focus on performance. He wanted a responsive site that loaded quickly.
In addition to his speaking engagements and information architecture consulting work, Peter writes. Extensively. He has published four books; he writes a column on information architecture, user experience, organizational strategy, and culture; he blogs; he publishes articles. To emphasize all this content, we took our design direction cues from Medium. Medium has done a great job of focusing the user on content using a simple format with lots of white space and easy-to-read typography.
The images on each landing page were selected from Peter’s own travel photography. At first there was a concern that it was only “amateur work,” but, after some retouching by site designer Insa Keilbach to increase the saturation and crispness of each image, we felt these “snapshots” added a personal touch and authenticity to the site.
Amy Mayer developed both sites in Word Press with the Genesis Framework by Studiopress. She developed the responsive web sites using the mobile-first approach, Sublime Text 2, and Sass. Exporting Peter’s existing content from Movable Type to WordPress was incredibly easy.
As usual, working with Peter is a treat. His focus on the task at hand, his attention to detail, and his good–natured debates keep us on our toes and striving to do good, meaningful work.