Q Design & Communication Since 1981

Branding project for this infusion services company whose goal is to expand access to infusion care for rural Americans with acute and chronic conditions. We partnered with Bruce Kutinsky, Doctor of Pharmacy and CEO of Access Infusion Care, to create a strong, confident, and hopeful brand voice and image.

Rural residents in the U.S. tend to have less access to healthcare services and are at higher risk for poor health. Treatment for acute and chronic conditions requiring expensive doctor-prescribed specialty infusion therapy is often very far from home.

This new brand will reach multiple audiences – patients and caregivers, drug manufacturers and suppliers, employees, partners, referral sources, and insurance companies. The bold logo and color palette plus imagery that depicts the beauty of rural America and the compassion of the Access nursing staff will help establish Access as a trusted company intent on expanding access to quality infusion care services and improving healthcare outcomes. Read blog post.

Services Provided:

Brand Positioning, Brand Standards, Brand Strategy, Identity Design, Logo Update