Dental Advisor, an independent dental products evaluator, turned to Q to update their brand in advance of their 35th anniversary. Q’s process included insight gathering, brand landscape audit, and stakeholder interviews. We delivered brand positioning, key messaging, a new logo and tagline, and updated visual design standards, which were documented in a brand guide. This guidebook will help Dental Advisor achieve consistent design and messaging both internally and externally and within ongoing communication and marketing efforts.
Brand Positioning, Identity Design