Brand identity for Pelton Shepherd, a third-generation family-operated business providing cold chain supply technology for food service and pharmaceuticals. Growth, innovation, and brand strategists at UPLAND selected Q LTD to partner on this rebranding project. The Covid-19 pandemic resulted in even more demand for refrigerants and cold chain solutions, so the timing for the new brand was especially relevant. Our team met on a regular (virtual) basis, explored a wide range of visual concepts, and assisted in tagline and product line name exploration.
Brand Standards, Identity Design