Q launched an all new website for Mcity following a rebranding initiative. This public-private partnership at the University of Michigan is leading the transition to connected and automated vehicles. We worked closely with the leadership team to make a case for consolidating two brands – Mobility Transformation Center and Mcity – under the Mcity name to take advantage of the brand equity that Mcity has gained. Q helped define the brand, develop content and communication materials, and design, architect, and build the new site to meet a range of visitor needs.
Brand Strategy, Content Strategy, Print Collateral, Web Design + Development