University of Michigan Mcity
As a premier public-private partnership at the University of Michigan, Mcity is driving the future of transportation. Q LTD has been a design and web partner since 2017, initially working with U-M leadership to establish the Mcity brand and website.
As the mission of Mcity has expanded, our work has evolved to support its ambitious initiatives, including brand development for M-air and integration into the Mcity website ecosystem; updating the Mcity membership model with targeted messaging for each audience; rebranding Mcity as a “Makerspace for Mobility Innovation”; and producing high-impact annual reports. Watch the brand video and the Mcity Test Facility tour video.
Services Provided:
Brand Strategy, Content Strategy, Print Collateral, Video/Animation, Web Design + Development
