University of Michigan Mcity
Mcity is public-private partnership at the University of Michigan leading the transition to connected, automated, and autonomous vehicles. We worked closely with the U-M leadership team to make a case for consolidating two brands – Mobility Transformation Center and Mcity – under the name Mcity to take advantage of the brand equity that the organization had gained. Q LTD launched a new website for Mcity following the rebranding initiative and recently developed the Welcome Center – a password-protected portal for members, staff, and faculty to access Test Facility information and software. In addition, we created a brand video that highlights the testing, research, education, and outreach Mcity is engaged in and directed a Test Facility tour video.
Services Provided:
Brand Strategy, Content Strategy, Print Collateral, Video/Animation, Web Design + Development
