Q Design & Communication Since 1981

University of Michigan Mcity

Mcity is public-private partnership at the University of Michigan leading the transition to connected and automated vehicles. We worked closely with the U-M leadership team to make a case for consolidating two brands – Mobility Transformation Center and Mcity – under the name Mcity to take advantage of the brand equity that the organization had gained. Q LTD launched a new website for Mcity following the rebranding initiative. In addition, we created a brand video that highlights the testing, research, education, and outreach Mcity is engaged in and recently directed a new Test Facility tour video.

Services Provided:

Brand Strategy, Content Strategy, Print Collateral, Video/Animation, Web Design + Development

Mcity Leading the Mobility Transformation Mcity Vision mobility graphic Mcity envisions a new world of mobility… Our model is working. Research Project Design Guidelines for Achieving Accessible Autonomous Vehicles Quote from Henry Liu Unlike traditional automotive proving grounds, Mcity's focus is on testing control and perception in vehicle interactions Mcity OS logo White Paper Safety M city website designs on desktop tablet and mobile M city home page web design Annual Report