Q launched an all new website for Mcity following a rebranding initiative. This public-private partnership at the University of Michigan is leading the transition to connected and automated vehicles. We worked closely with the leadership team to make a case for consolidating two brands – Mobility Transformation Center and Mcity – under the Mcity name to take advantage of the brand equity that Mcity has gained. Q helped define the brand, develop content and communication materials, and design, architect, and build the new site to meet a range of visitor needs. In addition, developed a brand video for Mcity that highlights the testing, research, education, and outreach this public-private partnership is engaged in. Q services included storyboards, art direction, copywriting, music and voiceover selection, animation, and final production.
Brand Strategy, Content Strategy, Print Collateral, Video/Animation, Web Design + Development