Q Design & Communication Since 1981

University of Michigan Transportation Research Institute

The University of Michigan Transportation Research Institute (UMTRI) was founded in 1965 and has a long history of driving groundbreaking research. Utilizing U-M’s core branding and Engineering web templates, our team revitalized UMTRI’s brand identity and website. The result is a cohesive, high-impact digital presence that amplifies the institute’s excellence and unifies its sub-brands under a crisp, consistent identity system.

Services Provided:

branding, Content Strategy, ui/ux, user interface design

UMTRI website on desktop, tablet, and mobile phone UMTRI website banner: Celebrating 60 years of transportation research excellence. UMTRI brand hierarchy examples UMTRI letterhead UMTRI slide deck example UMTRI website banner: Educating the next generation of mobility innovators.