Brand refresh and new website for this family foundation dedicated to advancing the economic, cultural, and civic vitality of Southeast Michigan, the State of Israel, and the Jewish Community. Mr. William “Bill” Davidson (1922–2009) earned international esteem for his business acumen, leadership skills, and philanthropic giving. The new website honors Mr. Davidson’s remarkable life and represents the next step in the Foundation’s evolution. Through a brand workshop with the leadership team we identified “world-class” and “familial” as the tone the new site should project. Built on the WordPress platform with an easy-to-use content management system, the site features grantees whose work the Foundation supports and provides an understanding of the Foundation’s long term goals and strategies. Q continues to provide ongoing brand communication and website services to the Foundation.
Advertising, Brand Strategy, Identity Design, Responsive Web Design + Development