Ann Arbor-based branding and design firm Q LTD celebrates 35 years of developing visual identities, brand strategies, and marketing communications for a broad range of local, regional, and global clients.

To mark the occasion and share a look back at the firm’s history and people, the Q crew developed a custom anniversary website,

The site features the Q story, milestones, photos, alumni and interns, and a retrospective of the firm’s own brand history.

Founded in 1981 by partners Tom Rieke, Jim Frenza, and Doug Hesseltine as Quorum Communications, the company changed its name and brand mark to Q LTD in 1994. Today, the firm is owned by Christine Golus and Jeffrey Callender, both longtime Q operatives.

Q managing director Christine Golus is a graduate of the University of Michigan School of Art & Design (BFA Graphic Design) and has served as an industry advisor to the Penny W. Stamps School of Art & Design.

“Q is the world’s smallest global branding and design firm,” says Tom Rieke. With headquarters in Ann Arbor, Michigan, the firm also has satellite offices in Palm Springs, California and Toronto, Ontario. On international projects, Q collaborates with its European partner agency, Q GmbH in Wiesbaden, Germany.

Over the past 35 years, notable Q clients have included the annual SIGGRAPH conference on computer graphics; the University of Michigan’s Ross School of Business, School of Nursing, and Wallace House; Yale University’s C2; The Kresge Foundation; Bosch; NuStep; and North Star Reach. Q also designed and developed the first website for Borders Books and Music.

“We’re proud of the history we have as an independent design firm, and the work we do to help clients. We’re consistently delivering fresh ideas and cutting edge work. That will always be part of Q’s culture,” says Golus.

About Q
Q LTD’s expertise includes brand strategy, visual identity, website design and development, print collateral, marketing, advertising, video/animation, naming, content strategy, and tradeshows/exhibits.