Q LTD recently completed a rebranding and responsive website design and development project for Wallace House at the University of Michigan, home to the Knight-Wallace Fellowships and the Livingston Awards, as well as the staff and leadership of these highly respected programs for journalists.
The rebranding strategy now unifies both the Knight-Wallace Fellowships program and Livingston Awards under Wallace House and reinforces the organization’s affiliation with the University of Michigan.
Q worked in partnership with Charles Eisendrath, Director, Wallace House; Birgit Rieck, Associate Director; and Melissa Riley, Program Manager. The rebranding was also based on insight gathered from Knight-Wallace Fellowship alumni and stakeholders.
“Wallace House and the University of Michigan have established two very important programs that recognize and foster excellence in journalism, and we’re proud to play a supporting role through our work,” said Paul Koch, brand strategist at Q LTD.
The new Wallace House brand design will be implemented across all marketing and communications materials, such as the Wallace House Journal, an HTML newsletter, print and digital advertising, awards programs, and a range of recruiting and informational brochures. The rebranding also includes a strategy for co-branding the two programs.
“The Q team has produced exceptional work for us. They understood the transformative opportunities that our journalism programs offer and communicated these through both the brand messaging and design,” said Eisendrath.
Experience the new Wallace House brand and website at wallacehouse.umich.edu.