Q LTD developed a new brand mark, tagline, and responsive web site design for the American Concrete Institute (ACI), the world’s leading resource for concrete standards and education, based in Farmington Hills, Michigan.
“Q’s approach to helping ACI develop a new brand was an effective blend of interaction with our staff and members, combined with Q’s technical and design expertise,” says Ronald Burg, Executive Vice President at ACI. “The resulting logo, tagline, and branding guidelines exceeded our expectations. Plus, Q has been a fun and engaging partner throughout the project.”
The rebranding initiative, the first significant update in 50 years, reflects the organization’s 110-year heritage and increasingly global reach. It signifies the next step in the ACI brand evolution and provides the foundation for consistent design and messaging across all ACI communications.
“The American Concrete Institute’s new logo portrays the Institute as a diverse and cutting-edge global organization, while the new tagline highlights the passion of our members – individually and collectively – to always advance concrete knowledge, technology, construction, and quality,” explains Kevin Mlutkowski, Director, Sustainability and Marketing at ACI.
To take on this important initiative, the ACI leadership team chose design firm Q LTD to lead the rebranding and design effort. In addition to the branding project, Q LTD provided responsive web site design for the new concrete.org web site in partnership with The Understanding Group (TUG) who lead the web site analysis and architecture planning.
Experience the new ACI web site and brand at www.concrete.org.