Q LTD recently unveiled a brand refresh for New Enterprise Forum (NEF), an Ann Arbor-based non-profit organization with a 29-year history of coaching entrepreneurs. Q’s brand work included a logo redesign and new tagline development to bring focus to NEF’s unique approach to coaching and connecting entrepreneurs to experts and resources.

The Q design team worked in collaboration with NEF Board of Directors member and Marketing Committee Chair Jane DeLancey and consultant and NEF Stakeholder Sponsor Elizabeth Sikkenga, who managed the project and provided creative brief insights, along with NEF’s Board of Directors.

“Working with Q was a great experience for us. We’re very pleased with the results and with how professionally and patiently they collaborated with our committee,” said DeLancey.

The NEF brand refresh was led by designers at Q’s Ann Arbor office.

“We’re honored that NEF sought Q’s design expertise,” said Christine Golus, managing director at Q. “The group’s board of directors and coaches are highly respected for their knowledge and experience, and we are proud to support the work they do for economic development in Michigan.”

The all-volunteer organization’s mission is to coach entrepreneurs to effectively communicate with investors and to link entrepreneurs with management expertise, business services, and other critical resources.

NEF hosts a monthly public forum at SPARK Central in Ann Arbor, which offers an opportunity for networking, presentations, and panel discussions on topics relevant to entrepreneurs.

For more information visit newenterpriseforum.org