REBRANDING U-M’s WALLACE HOUSE
Q’s rebranding work for the Wallace House, home to the Knight-Wallace Fellowships and the Livingston Awards, included the design and development of a new website as well as print and digital advertising, event promotions and invitations, the Wallace House Journal, HTML email newsletter, and a range of recruiting and informational brochures. A brand guide was developed to document the design standards, key messaging, and positioning.
Part of our design strategy is to give prominence to the journalist’s work. We feature their award-winning stories, photography, videos, and books within the Wallace House library section of the website and on various print collateral.
We’re proud to play a supporting role in the work of such an important and well-respected organization in professional journalism. Located in Ann Arbor on the edge of the University of Michigan’s main campus, Wallace House is a place for community, sharing knowledge, gaining inspiration, and fostering excellence in journalism. Read press release.