Q LTD is proud to announce the launch of an all-new website designed and developed for The Ark, Michigan’s renowned non-profit home for folk,roots, and ethnic music. The new responsive site was launched as The Ark celebrates its 50th year and kicks off a year-long capital campaign.
The Ark’s website now provides music fans and concert-goers with up-to-date information about the music club in the palm of their hand. The site features a mobile platform and an innovative calendar of shows and events, and enables visitors to quickly access artist information, music samples, ticket sales, visitor information, and much more.
“We are proud to support The Ark through our work,” says Christine Golus, managing partner at Q. “They are a great example of what’s best about Ann Arbor – passionate people who’ve nurtured the musical community, and in turn created a cultural icon in Michigan.”
Because the Ark website serves not only music fans and Ark patrons but also The Ark staff, Q’s design and web development team carefully orchestrated all aspects of the robust site, from user research, information architecture, creative concepting and responsive design through the Drupal content management system to development and testing.
“We love working with Q. They really understand our organization and are as passionate about the music as we are. This website with its responsive design is a huge step forward for The Ark as we move on to our next 50 years,” says Barb Chaffer Authier, marketing director at The Ark.
Visit the new Ark site at www.theark.org
Founded in 1965, The Ark is a non-profit organization dedicated to the enrichment of the human spirit through the presentation and encouragement of folk, roots, and ethnic music and related arts.
Q has been a design sponsor for the Ann Arbor Folk Festival since 2003, creating the designs for each year’s promotional and communications materials.