Q LTD recently completed the development of a new corporate identity, web site, and marketing materials for applEcon, an independent economics consulting firm.

With a successful ten-year history and an eye toward the future, applEcon chose to partner with Q LTD in an extensive re-branding and strategic research project that provided the foundation for the development of a new identity, web site, corporate brochure, e-newsletter, and marketing and recruiting materials.

Based in Ann Arbor, applEcon is a unique group of economists who provide expert economic analysis and consulting to litigation attorneys, legal teams, and businesses nationwide.

“Our objective was to help applEcon move forward with fresh branding and marketing materials to better reflect the organization’s professional stature and high-profile client base after more than ten successful years in business,” says Christine Golus, VP/Creative Director at Q.

As a result of research, Q strategists were able to provide applEcon with greater insight into the values and priorities of decision makers. Q also acquired insight on the web site user experience, which guided Q’s interactive team in the development of the new web site architecture, content strategy, and final site design.

The new applEcon brand identity and web site were developed by Q’s team of creative directors, designers, and interactive producers at the firm’s Ann Arbor office.

For 30 years Q has created strategic brand identities, web sites, and print collateral for clients throughout North America, Europe, and Asia. Q LTD has offices in Ann Arbor, San Francisco, and a working partnership with Q in Wiesbaden, Germany. Learn more at http://www.qltd.com.